Brand Identity

SASAL
HAVACILIK

A complete guide to our visual identity — logo usage, colors, typography, and design principles for SASAL Havacılık.

01 — Logo

The Logo

The SASAL HAVACILIK emblem is our primary brand identifier. A circular badge featuring a stylized flower-propeller motif that speaks to aviation and precision. Always use it with adequate clear space and never alter its proportions or colors.

Primary — Linen Background

On White

On Dark

Clear Space Rule

Always maintain clear space equal to the radius of the outer ring on all sides of the emblem. Never place the logo on busy backgrounds, low-contrast surfaces, or alter the teal color to any other hue.

✕ Don't stretch or distort

✕ Don't use low opacity

✕ Don't rotate

✕ Don't use on clashing colors

02 — Colors

Color Palette

Our palette is drawn directly from the logo. The teal anchors the brand with confidence and authority, while the warm linen and neutral tones provide balance and approachability.

Sky Teal

Primary

#2A7A8C RGB 42 122 140

Deep Teal

Primary Dark

#1D5F6E RGB 29 95 110

Horizon Blue

Primary Light

#3D9AAE RGB 61 154 174

Linen

Background

#F2EFE8 RGB 242 239 232

Midnight

Dark / Text

#1A2E33 RGB 26 46 51

White

Surface

#FFFFFF RGB 255 255 255

03 — Typography

Typography

Barlow Condensed for headings and display — bold, tall, industrial, and unmistakably aviation. Barlow regular for body text, keeping readability smooth and approachable.

Display Barlow Condensed 800 · 72px

HAVACILIK

Heading 1 Barlow Condensed 700 · 48px

AVIATION FIRST

Heading 2 Barlow Condensed 600 · 32px

SAFETY & PRECISION

Body Barlow 400 · 16px

SASAL Havacılık delivers reliable, professional aviation services built on a foundation of safety, expertise, and a deep commitment to our clients.

Label / Caption Barlow Condensed 600 · 12px · +10% tracking

SECTION LABEL · CATEGORY

04 — Spacing

Spacing System

We use an 8px base unit. All spacing is a multiple of 8 to maintain visual harmony and predictability across layouts.

4px · xs

8px · sm

16px · md

24px · lg

40px · xl

64px · 2xl